How Retailers Can Use BOPIS to Boost In-Store Sales

Modern consumers expect both the ease of online shopping and the immediacy of in-store purchases. Buy Online, Pick Up In-Store (BOPIS) offers a seamless blend of both, enhancing customer satisfaction and increasing retailer foot traffic. More than just convenience, BOPIS has become a key strategy for bridging digital and physical retail experiences.

However, executing BOPIS effectively requires the right infrastructure. Smart lockers provide a secure, efficient, and contactless solution, streamlining the pickup process for both customers and staff. No more digging through back rooms or long waits at customer service—just a quick, seamless grab-and-go. 

How BOPIS Increases Foot Traffic and Impulse Purchases

By integrating BOPIS, retailers naturally draw online shoppers into their physical locations, increasing opportunities for additional in-store purchases. Key benefits include:

• More customer engagement: Shoppers interact with store displays and promotions while picking up orders.
  
  
• Higher impulse purchases: Customers often grab extra items while inside the store.
  
  
• Reduced wait times and better experiences: Our pickup lockers speed up order retrieval, encouraging repeat visits.
  
  
• Lower cart abandonment: When customers know they can pick up their orders quickly, they complete purchases more confidently.

Smart lockers help retailers create a smooth, secure, and efficient pickup process that keeps customers satisfied and encourages additional shopping.

Strategies to Encourage Additional In-Store Shopping

To maximize the benefits of BOPIS, retailers can implement strategies that promote further in-store engagement:

• Strategic product placement: Position high-margin or seasonal items near pickup areas to attract customers.
  
  
• Exclusive in-store promotions: Offer special discounts or deals only to customers picking up orders.
  
  
• Loyalty rewards: Provide points or incentives for additional purchases made during the pickup visit.
  
  
• Interactive displays: Use digital screens near order pickup lockers to showcase complementary products or upcoming sales.

By integrating smart lockers, retailers create a convenient pickup experience that naturally encourages customers to browse and shop further.

Cross-Selling and Upselling Opportunities for Retailers

BOPIS also opens avenues for cross-selling and upselling. Here’s how retailers can take advantage of order pickup lockers:

• Using digital screens on lockers to recommend additional products based on the customer’s order.
  
  
• Placing QR codes near lockers leads to exclusive deals or product suggestions.
  
  
• Training staff to suggest add-ons when customers retrieve their orders.
  
  
• Sending targeted mobile promotions just before the pickup time, encouraging customers to shop while they’re in-store.

Our BOPI͏S solution also includes activi͏ty tracking, which provides digital͏ timestamps ͏f͏or each depo͏sit and retr͏ieval. This allows retailers to analyze pickup trends and refine their upselling strategies based on real-time data.

How a Major Retailer Boosted Sales Through BOPIS

Target has effectively integrated a BOPIS solution to drive customer satisfaction and sales growth. In addition to traditional in-store pickups, Target also offers a Drive-up service, where customers can have their online orders delivered directly to their cars, enhancing convenience.

Target’s BOPIS Success:

• Increased Impulse Purchases: Customers often add more items to their carts while picking up orders, boosting sales.
  
  
• Faster Fulfillment: Streamlined order processing and the addition of smart lockers sped up the entire pickup process, improving efficiency.
  
  
• Better Retention: Services like drive-ups and fast pickups contributed to stronger customer loyalty and repeat visits.

Target's smart approach to pickup options shows how convenience drives results. Giving customers flexible ways to collect orders—including easy grab-and-go solutions—simplified the process, attracted more people to stores, kept them engaged, and ultimately boosted sales.

Maximizing the Revenue Potential of BOPIS

BOPIS isn’t just about convenience. It’s a golden opportunity to get shoppers through your doors. Once in-store for that quick pickup, they’re far more likely to check other products, add to their cart, and even come again for repeat purchases. 

These smart lockers simplify order pickups, reducing wait times and improving the shopping experience. Retailers can satisfy customers by making pickups quick and reliable while creating more sales opportunities.

Looking to strengthen your BOPIS strategy? Smart lockers provide a secure and organized pickup solution tailored to retail needs. Contact us to find quality smart lockers for sale for your store.