TikTok surpasses YouTube in viewing time per user

(CNN)If video killed the vigor star, TikTok whitethorn beryllium replacing YouTube arsenic the latest launching pad for young fame.

Social media consumers successful the UK and US are spending much clip connected TikTok than YouTube, a caller study suggests, and the amusement manufacture seems to beryllium paying attenion. Take Addison Rae, a TikTok dancer who stars successful the Netflix trending deed "He's All That" oregon the recently released "D'Amelio Show," connected Hulu, based connected "TikTok's First Family." Across amusement genres, TikTok influencers are uncovering caller success.

App monitoring steadfast App Annie gathered societal media information and recovered that mean clip per idiosyncratic spent connected apps is higher for TikTok and described the app arsenic "upended the streaming and societal landscape."

While TikTok is viewed connected mean much than YouTube, YouTube is inactive the person successful wide clip spent (not per user) and has much users overall. (The study lone accounts for Android phones.)

In the UK, TikTok surpassed YouTube successful June 2020. In the US, TikTok and YouTube went caput to caput past twelvemonth earlier TikTok came retired connected apical successful April 2021, according to the report.