The Do’s and Don’ts of Plastic Business Cards

Business cards are effective marketing assets that help you create and put forward a professional brand image. A business card has the potential to transform target customers into paying ones when designed well. As your card is going to linger long after the meeting is over, consider business cards as your unsung sales force. Your business cards should reflect your company and what you offer. plastic business cards, you need to follow a few do’s and don’ts. Let’s take a look at them.

Do’s

1. Keep the Design Simple

It is a tried and tested truth that an overcrowded business card is a recipe for the trash can. The clear plastic business cards you are designing have to match the other marketing materials. Hence, make sure you are using similar styles, colors, and themes to keep each item consistent. Overly decorated and large fonts can be distracting for the recipients. Make sure that you do not go overboard with the contact details.

2. Prioritize Readability

Even though overly decorated cards can be a tad attractive, they can also be difficult to read. Thus, it becomes harder for your recipients to get your contact details. When it comes to square business cards, you should focus more on readability rather than creativity for the business cards to be effective. The business card template should showcase professionalism and be easier to read.

3. Use White Space

Make sure that your business card design has enough room to breathe. Leave space between the contact information, logo, and other text. Empty spaces can guide the eyes of the recipients to the most important details. Without enough white space, your recipients can get distracted. Moreover, they will not know where to look.

4. Add Correct Information

Often creative square business cards printing has outdated and incorrect information. So, make sure you are proofreading the card before printing. You can ask your friends or colleagues to proofread it for you. Also, you have the option to hire someone to do it. In case the information on the business cards changes, make sure you print new cards as soon as you can.

Don’ts

1. Neglect Your Branding

Even though simplicity is important, it shouldn’t mean your business card must lack branding. You should add your company logo and select colors that go with your brand identity. It will help in creating a professional and cohesive look that reinforces the brand in the minds of your target clients.

2. Use Poor Quality Images

When you are adding any images to your business card, make sure they are of premium quality. Pixelated and blurry images can detract you from the professionalism of your card. If you are using your own photos, ensure they are of high resolution. But if you are using stock images make sure they are sharp and crisp. Keep in mind that your business card represents your brand. Hence, it is necessary to showcase it in the best light.

3. Use Hard-to-Read Fonts

A rule of thumb is do not go smaller than 8pt when it comes to the fonts for the body text. The name of your business shouldn’t be larger than 12pt. There are a few font types that are easier to the eye of the recipient, like Avenir while others can be difficult to scan, like Comic Sans Italicized. So, make sure you are making the right choice.